In which areas is digital printing growing faster in the digital age?
Today, digital printing has been widely accepted by the world.
If digital printing technology without plates started with the first photocopier made by American Chester Carlson in 1938 using electrostatic imaging, digital printing was widely accepted and became a new market hot spot after the Druba printing exhibition in 2016. Because, Heidelberg, Komori and other traditional printing equipment manufacturers almost never enter this field, which means that they are optimistic about the next step in digital printing development.
In fact, in recent years, the application of digital printing in various fields is also up and down, the most fundamental reason is that the market is changing. For example, the first use of variable data printing in the production of the paper industry because of the rise of electronic invoices is declining, and this trend is irreversible. However, inkjet printing in the field of architectural decoration, textile printing and dyeing, label printing is developing rapidly, packaging printing is likely to become the next round of hot spots.
Meeting individual needs is the greatest advantage of digital printing
On-demand, variable, instant is the advantage of digital printing. In the time when materials are relatively scarce and the quality of digital printing needs to be improved, these characteristics are objectively restricted and the fields of application are relatively limited. However, after the national from the pursuit of food and clothing to step into a well-off, they have the capital to enjoy life, and also began to seek to show personality, reflect their own value, coupled with digital printing equipment in the face, speed, quality, printing media and other links of continuous breakthrough, this with the growth of digital technology, the new printing production process into the field is increasing, label printing is undoubtedly digital printing in recent years developed rapidly in an area.
In recent years, label printing will use digital printing process more quickly, not only with the market attributes of the label itself, but also with the whole social development to a certain stage.
Labels and trademarks are closely linked, the application of labels must first be registered, because trademarks are to clearly mark goods, to leave consumers with a distinct brand memory. However, trademarks registered may not always use labels, whether the use of labels more related to the properties of products, such as food, beverages, clothing, the general use of labels. But even so, the form and carrier of the label is still different, there are plastic bottle stickers, there are paper tags, and even some brand furniture directly branded the label on the surface of the furniture. After China's historical planned economy into a market economy, with the increasing abundance of material, the amount of labels is also rising, and there is a tendency to continue to grow.
